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FreeWheel Reporting Update
March 5th, 2026
If you are using FreeWheel via Uplynk, please note:
Previously, we did not report FreeWheel transactions as failures if no ad was returned but the communication with the ad server was otherwise successful.
We have changed this reporting to conform with our overall ad reporting scheme, and now report "no-ad" transactions that are otherwise successful as failures.
It is possible that FreeWheel users will see higher "failure" rates in Uplynk Ad Analytics due solely to this reporting change, but will have clearer insights into monetization performance when using FreeWheel.