Squeezeback Ads in Live Event Dashboard

Squeezeback ads display an ad creative alongside your live content instead of cutting to a full-screen break. The content is composited at a reduced size while the ad occupies the rest of the screen, so viewers keep watching while the ad is on screen. Two IAB-aligned CTV formats are currently supported: L-Shape and Double Box. (API users can define their own formats).

Creatives come from one of two sources. Workspace creatives are images (L-Shape) or videos (Double Box) you upload to your Creatives library. Ad Server creatives are fetched via a VAST request to your ad server on cue, using targeting key-value pairs you configure. Add squeezebacks to a live event on the Ads tab — individually or in bulk via CSV import — then cue and take them from the Live Events Dashboard during the broadcast. Both sources beacon: Workspace creatives fire Uplynk beacons, and VAST-served squeezebacks add per-session beaconing that registers an ad impression for every viewer device — even though all viewers see the same composited video.

Squeezebacks are currently direct-sold and delivered 1:all — every viewer sees the same insertion. Per-viewer (1:1) targeting and programmatic delivery are in active development.

This feature is in Limited Availability and can be enabled on your account by request to your account team.

You can learn more in the documentation:

• Live Event Squeezebacks — Overview
• Squeezeback Configuration
• Squeezeback Insertion and Monitoring

If you have questions or feedback, our Support team is always here to help.